Social networking giant Facebook is planning an IPO valuing the company at over $US100 billion, according to a new report from CNBC. You have to wonder whether the company is really worth this?
This reminds me of the Dot Com crash all over again. Personally I think the bubble is about to burst on Facebook and any new investors are unlikely to see a return on their funds. I just hope none of our banks are involved as $US100 billion lost will be hard to swallow.
Tuesday, 14 June 2011
Wednesday, 1 June 2011
SMS – More than just mobile marketing
In the latest Industry Attitudes Survey by Marketing Week, 66% of respondents said that they expected to significantly increase their marketing budget on mobile marketing. The dramatic shift comes on the back of consumers rapidly embracing mobile handsets with new technology.
SMS, employed by 41% of survey respondents, continues to be the most extensively used form of mobile marketing.
However, with sensitivity to the invasive nature of SMS marketing growing, some marketers are changing the way they use the system. “We are considering making the transition from using SMS for marketing messages to only using it for customer service or delivery information,” says one retail marketer.
The existing popularity of SMS is bolstered by additional uptake over the last 12 months with a added quarter of survey respondents saying they have begun to use SMS. “It’s simple. Everyone, no matter who you are or what you do, will always instantly view an SMS message once received,” says one respondent. “This means that you are able to target an audience and can almost guarantee they will view the content.”
If you’d to comment on this article, you can do so below.
SMS, employed by 41% of survey respondents, continues to be the most extensively used form of mobile marketing.
However, with sensitivity to the invasive nature of SMS marketing growing, some marketers are changing the way they use the system. “We are considering making the transition from using SMS for marketing messages to only using it for customer service or delivery information,” says one retail marketer.
The existing popularity of SMS is bolstered by additional uptake over the last 12 months with a added quarter of survey respondents saying they have begun to use SMS. “It’s simple. Everyone, no matter who you are or what you do, will always instantly view an SMS message once received,” says one respondent. “This means that you are able to target an audience and can almost guarantee they will view the content.”
If you’d to comment on this article, you can do so below.
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